Alexis Seijas

While I was a Graphic Designer with Amiee Lynn Inc., I worked on a combination of digital packaging mockups for a combination of Amiee Lynn's own brands, licensed brands, and private labels, branding and lockups for new potential brands, and preparing artwork for the production of physical packaging. Some of these were based on prior packaging designs that the brand made the standard, while others allowed for more creative freedom. Despite working with less sturdy materials on-site, digital mockup ideas would be recreated on paper and existing materials against the weight of the products to be sure they were structurally able to handle the garments or accessories.

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These mockups would be presented in the company showroom along with samples of the accessories to give the clients a better idea of how everything would look in-stores as a finished whole product. Once decided on, packaging concepts would be translated into instructions for manufacturing partners, then producing a real physical sample.